The Scuderia AlphaTauri team has announced that it has signed a new partnership with DAZN, the leading global sports destination for the 2021 Formula One season.
DAZN will be one of AlphaTauri’s Official Partners throughout the 2021 campaign with the team’s newcomer Yuki Tsunoda set to become the brand ambassador.
Yuki Tsunoda, the first F1 driver to be born in the 2000s, commented: “I’m really excited for this partnership between DAZN and Scuderia AlphaTauri – especially as I’ll be a brand ambassador – as it means my Japanese fans will have direct access to the team and myself when we’re racing in Formula 1.”
The agreement will see Scuderia AlphaTauri, Tsunoda and DAZN create original content throughout the season, featuring exclusive team news, insights, and analysis. The content will go live on DAZN‘s subscription service – primarily focused on the Japan market initially – across each race week, adding to the extensive live and on demand coverage of all races from the 2021 season.
„We all know that Japanese fans are super enthusiastic – as we always see in Suzuka – so I’m looking forward to seeing how the DAZN subscribers interact with the content,” added Tsunoda. „As the first Japanese Formula 1 driver to race since 2014, I hope that the exclusive videos we provide through DAZN can allow more fans to become interested in F1, and I believe it’s the perfect platform to be able to provide this access.”
.@dazn_jpn join the squad as an official partner for the 2021 season 🤙 with @yukitsunoda07 taking on a brand ambassador role ✌️ @dazn_jpn 2021年シーズンのオフィシャルパートナーシップを締結 🤙 そして、@yukitsunoda07 がブランドアンバサダーに就任 👊
— Scuderia AlphaTauri (@AlphaTauriF1) March 4, 2021
Commenting on the announcement, Martyn Jones, DAZN Japan, Executive Vice President said: “The partnership with Scuderia AlphaTauri and Yuki Tsunoda underlines our continuing commitment to investing in working with the biggest stars and best teams to create high-quality original content that complements live events.
„We believe in the power of storytelling, in the build-up to the race, through live coverage and after the event. With this partnership, we can bring the full story of Formula 1 and Yuki to life for all Japanese motorsports fans on DAZN.”
Franz Tost, Scuderia AlphaTauri Team Principal, said: “We are really pleased to welcome DAZN onboard as a partner of Scuderia AlphaTauri for the upcoming 2021 Formula 1 season. We understand how passionate Japanese fans are about Formula 1 and we’re excited to be able to provide exciting and exclusive content to DAZN’s subscribers.
„This year – especially with Yuki Tsunoda driving for us – we want to interact more with our growing Japanese fanbase, and this partnership allows us to immerse our fans fully into the team, through engaging behind-the-scenes content across an F1 weekend.”