Adrien Broner would possibly’ve formally scored a win this previous weekend, but it surely actually wasn’t a win for Showtime as a headlining occasion. Stories have surfaced that Broner’s struggle in opposition to Jovanie Santiago averaged solely 288,000 viewers and a 0.11 ranking for the coveted 18-49 demographic.
Adrien Broner’s return to the ring in opposition to Jovanie Santiago averaged 288,000 viewers and drew a 0.11 ranking within the 18-49 demo (thirty eighth greatest on cable for the day) for Showtime. #BronerSantiago #Boxing
— Carlos Toro (@CarlosToroMedia) February 23, 2021
The heavyweight bout between Otto Wallin and Dominic Breazeale averaged 272,000 viewers whereas the present’s opening struggle between Robert Easter Jr and Ryan Martin averaged 234,000 viewers.
Now one may not anticipate the undercard to tug a lot traction with followers, however Broner had been a bankable attraction for Showtime up to now, and these numbers clearly aren’t good in that regard. Compared, Broner’s earlier fights that aired dwell on Showtime (in opposition to Jessie Vargas, Mikey Garcia, and Adrian Granados) averaged 782,000, 881,000, and 779,000 viewers respectively. This could possibly be as away from a sign as any that Broner’s in-the-ring performances now not make him a giant attraction for followers.
However to contextualize issues a bit extra, this struggle with Broner was in opposition to a no-name opponent and was operating head-to-head in opposition to a a lot, significantly better headlining struggle between Miguel Berchelt and Oscar Valdez on ESPN. And clearly that bout was of a lot larger significance and curiosity for followers. It’s being reported that the ESPN card (Berchelt-Valdez) averaged 771,000 viewers with a 0.25 ranking for the 18-49 group, making it the fourth greatest on cable for the day.
Broner can nonetheless draw loads of consideration for himself outdoors of the ring, but when he’s not a draw inside it his prospects going ahead could possibly be bleak, particularly contemplating the sort of cash he thinks he’s deserving of.