The automotive components and equipment retailer has inked a five-year deal that can see the class referred to as the Supercheap Auto TCR Australia Sequence.
There may even be a industrial hyperlink with S5000.
The transfer coincides with a shift away from Supercars for Supercheap, after rival components retailer Repco was signed because the title sponsor for each the series and the Bathurst 1000.
The rift started with the Bathurst deal, which introduced Supercheap’s 15-year stint because the Nice Race’s main backer to an finish.
It is anticipated there will not be a full Supercheap-backed automobile on the grid subsequent season both.
“As an Australian-owned retailer, we’re proud to proceed investing in Australian motorsport,” mentioned Supercheap’s managing director Benjamin Ward.
“The TCR collection, with its various vary of turbo-charged touring vehicles, delivers unbelievable racing and with the printed of each race now on free-to-air tv – that is accessible to all Aussie motorsport followers.
“Supercheap Auto is properly referred to as the longest naming rights sponsor of the Bathurst 1000, and for us, our new partnership with TCR offers us the chance to convey prime quality motorsports to extra Australians, extra typically.
“Our assist of the TCR class affords unbelievable market-relevant racing in Australia. For the V8 lovers, the S5000 class is firstclass open-wheel racing.”
Matt Braid, CEO of TCR/S5000 promoter Australian Racing Group, added: “It’s a sturdy endorsement of the TCR Australia product and our development plans for the class that Supercheap Auto has recognized TCR as a strategic platform to align its iconic model and interact Australians who love their vehicles and motorsport.
“For greater than 20 years Supercheap Auto has supported motorsport in Australia with unwavering ardour and best-in-class activation. It’s an honour to know that dedication will now lengthen to the Supercheap Auto TCR Australia Sequence, for a minimum of the following 5 years.”
The 2021 TCR Australia and S5000 seasons will kick off at Symmons Plains on January 24-26.
